About me | Career and Education | kubatina.com

Ekaterina Kubatina

Photographer, designer

 

Who am I? What areas in society life I like to contribute to? What I do for a living? What are my dream projects?


Here are few words about my professional experience, education, and hobbies.



Ekaterina Kubatina

Photographer, designer

Who am I? What areas in society life I like to contribute to? What I do for a living? What are my dream projects?


Here are few words about my professional experience, education, and hobbies.

 

About me

 

I love photography, bicycles, design, good food and travel.

Personality tests show that I'm most likely: ISTJ (by Myers-Briggs) and D:-5, I:-5, S:6, C:4 (by DISC). These characteristics feel quite true. I show my love through consistency, loyalty and actions rather than bright emotions, flowers and words. Emotions could be strong, but are kept inside and self-reflected later. On the surface, act as a very rational person. Tend to build long-term professional and personal relationships. I use empathy, apply an attentive listening in communications. Asking many questions to get to know the person and the result we are going to get, to help get things done as needed as efficient as it could be done.

Looking forward to meeting diverse, talented, interesting people.

For keeping track of deadlines and efficiency gain, as well as to be on time to meetings, I use Google calendar and Notion, both in personal life and work. Focus more on being a team member rather than on leadership position. I can step into a leadership position for a small period of time if I can improve the situation, and my interference in the process would be for the better. I like to share my knowledge and skills. Yes, I'm more comfortable and satisfied to act as a teacher and a coach from time to time.

As of goals and ambitions: planning to launch a «Basic Things to Know Before You Start in Stock Photography» teaching guide. Publish a book with stories and photos from my travels.

Work Experience

  • Contributing Photographer to Adobe Stock, Getty Images, Shutterstock, 123rf, Freepik

    2018 − 20...
    Freelance

    • Expanded my freelance photography venture by partnering with premier stock photography agencies, including Shutterstock, Getty Images, and Adobe Stock. This collaboration not only diversified my portfolio but also showcased my work on global platforms, reaching a wider audience and further establishing my reputation in the industry.
    • My contributions to these esteemed agencies reflect my commitment to excellence and versatility in photography, allowing me to explore various subjects and themes. This strategic move has not only enhanced my professional growth but also provided a steady stream of opportunities to engage with an international community of creatives and clients.
    • Transitioned to a flexible freelance role, prioritizing agility in managing my time without compromising on productivity or creativity. Successfully negotiated with my previous employer to continue contributing in the capacities of Website Administrator, Photographer, and Graphic Designer.
    • This strategic move not only allowed me to expand my freelance portfolio but also solidified my relationship with the company, which has become and remains one of my esteemed clients. This partnership stands as a testament to the value and trust built during my tenure, underscoring my commitment to long-term professional relationships and high-quality work.

  • Website manager / Designer / Photographer

    2017 − 2018
    at Culinary Studio Clever

    • Embraced a triple-threat role as Website Administrator, Photographer, and Graphic Designer within a dynamic team of 15 at a culinary events school, spearheading initiatives to elevate our digital and visual presence.
    • Successfully launched three websites from the ground up, playing a pivotal role in the company's rebranding efforts.
    • My leadership extended to recruiting and mentoring new photographers, fostering a culture of creativity and continuous learning.
    • Demonstrated my versatility and creative prowess by designing a variety of promotional materials for Culinary Studio Clever, alongside branding projects for two affiliate ventures, including coffee points and loft spaces, significantly enhancing their market appeal and brand identity.

  • Graphic designer / Photographer

    2014 − 2016
    Freelance

    • Transitioned to a dynamic career as a freelance business event photographer, successfully capturing over 60 events, showcasing a keen eye for memorable moments and storytelling through imagery.
    • Achieved recognition for my work with features in Event-Forum articles, highlighting my ability to encapsulate the essence of each event.
    • Handpicked to photograph EuBea 2016 in St. Petersburg, a testament to my professionalism and the quality of my work, with my photographs continuing to gain acclaim, including a feature in a March 2022 article.
    • Selected to cover the prestigious DMC2016 (Digital Marketing Conference) organized by Grape agency, further establishing my reputation in the industry.
    • My portfolio was enriched through contributions to various other publications, underscoring my versatility and expertise in event photography.

  • Marketing manager

    2012 − 2014
    ASBIS Russia

    • Brand Collaboration: Fostered strong relationships with head offices of leading brands to seamlessly implement their marketing strategies, ensuring our actions were in lockstep with their global visions.
    • Budget and Activity Planning: Managed two distinct marketing budgets with precision, orchestrating a suite of marketing activities across various timelines (yearly, half-yearly, quarterly, and weekly). I successfully organized and executed over 25 Below-The-Line (BTL) marketing activities for two brands over two years, significantly boosting brand visibility and engagement.
    • Data-Driven Marketing: Conducted thorough weekly analyses using tools like it4profit, Google Analytics, and Yandex Metrics to gather insights that informed our marketing strategies, ensuring data-driven decision-making that propelled brand growth.
    • Social Media Management: On a part-time basis, I spearheaded the Social Media Marketing (SMM) efforts for AVG and Prestigio, enhancing their digital presence and engaging with the target audience through strategic content and campaigns.

  • Software Partner Account Manager

    2011 − 2012
    Softkey

    • Strategic Management: Oversaw the updating of Microsoft marketing contracts, ensuring our partnership remained aligned with evolving market demands and opportunities.
    • Marketing Leadership: Designed and executed comprehensive marketing plans across various timelines (yearly, half-yearly, quarterly, and weekly), driving engagement and achieving targeted goals.
    • Event Coordination: Led the registration and ticketing process for the Microsoft TechEd’11 conference, facilitating a seamless experience for attendees and stakeholders alike.
    • Data-Driven Insights: Regularly analyzed sales data, providing actionable insights to senior management that informed decision-making and strategy development on a weekly basis.
    • Program Participation: Actively contributed to key Microsoft programs including the Co-op CHIP, MPN, and Pinpoint, enhancing our market presence and fostering a strong partnership.

  • Software sales

    2008 − 2011
    1C

    • Delivered expert consulting services to customers, enhancing their understanding and satisfaction with our offerings.
    • Negotiated contracts, securing new customer relationships as well as agreements with vendors supplying rare and specific software, optimizing our product range and competitiveness.
    • Streamlined purchase processing and e-logistics operations, ensuring efficient, timely delivery and customer satisfaction.
    • Managed financial transactions, meticulously tracking incoming and outgoing payments to maintain financial health and transparency.
    • Led dynamic training sessions for sales managers and regional representatives, leveraging both webinars and in-person seminars to boost sales proficiency and product knowledge.
    • Conducted thorough inventories of promotional marketing materials, ensuring availability and strategic use in campaigns.
    • Collaborated with the PR team to curate compelling content for news digests, promo flyers, and invitation booklets, significantly enhancing our marketing efforts and brand visibility.

  • Junior Marketing specialist

    2007 − 2008

    • Managed and updated two key corporate websites daily, ensuring timely publication of software news, special offers, and pricing adjustments, along with bi-monthly email campaigns to engage our audience.
    • Designed a variety of eye-catching banners and graphics for promotional campaigns, significantly enhancing our brand's visual appeal.
    • Implemented SEO strategies to improve website visibility and search engine rankings, leading to increased web traffic.
    • Collaborated closely with print shops to create high-quality printed materials, supporting our marketing and sales efforts.
    • Analyzed customer activities and gathered feedback through our B2B platforms, using insights to refine our strategies and offerings.
    • Played a pivotal role in orchestrating our participation in the prestigious annual exhibition for anti-virus software and information security firms, elevating our industry presence.
    • Captured and produced engaging photo reportages from business events, enriching our company's storytelling and online content.

Education

  • Português A1

    2022
    Beginner
  • English C2 Proficient

    2022
    EF SET, English CEFR Certificate 50 min
    Open certificate
  • Web design and layouts of websites

    2014 − 2018
    Сoursera, Geek Brains, Lynda.com
  • Graphic Design

    2010 − 2016
    Сoursera, Geek Brains, Lynda.com
  • Licensing of software products

    2009 − 2014
    Обучение в компаниях: Microsoft, Adobe, Corel, ABBYY, Kaspersky, Dr.Web, ESET лицензированию их продуктов.
  • School of Economics

    2008 − 2012
    State Institute
  • Printing Technologies

    2007 − 2008
    Institute (I. Fyodorov Moscow State University)
  • English, C1 level

    2004 − 2007
    State courses «In-YaZ» est. in 1929
  • Marketing and advertising

    2004 − 2007
    Technical College
 

Hobbies

 

In a free time, you'll find me riding a bicycle, taking a walk listening to YouTube, podcasts, audiobooks. Mostly consuming all the content in English (~90%).

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